Project Goal:
Support the launch and user acquisition strategy for a new digital banking app in South-Eastern Asia, targeting the unbanked and underbanked populations with mobile-first financial services.
Tasks & Strategy:
- Market Research & Localization:
- Analyze digital banking adoption trends in key markets (Indonesia, Philippines, Thailand, Vietnam).
- Identify pain points for local users and competitive gaps.
- Ensure marketing materials are culturally adapted.
- Lead Generation & User Acquisition:
- Develop multi-channel paid advertising campaigns (Google, Facebook, TikTok).
- Launch referral and incentive programs for early adopters.
- Partner with influencers and financial educators to build credibility.
- Compliance & Brand Trust:
- Work with legal consultants to ensure marketing aligns with local regulations.
- Emphasize security and regulatory approvals in content marketing.
Stages of the Project:
- Planning & Strategy (Month 1-2) – Research, campaign planning, audience segmentation.
- Execution (Month 3-6) – Running lead generation campaigns, measuring results, optimizing performance.
- Scale-Up & Refinement (Month 7-12) – Expanding to new regions, increasing conversions, optimizing retention strategies.
Results:
- 500,000+ new app downloads within the first 6 months.
- 20%+ conversion rate from new leads to active users.
- Cost-per-acquisition reduced by 35% through continuous campaign optimizations.