Project Goal:
Increase global visibility and lead generation for a B2B PropTech platform connecting real estate developers, investors, and service providers with AI-driven property analytics.
Tasks & Strategy:
- Content Marketing & SEO:
- Create high-value blog content and whitepapers on property technology trends.
- Implement an SEO-driven website strategy to rank for commercial real estate investment keywords.
- Targeted Digital Campaigns:
- Run LinkedIn Ads targeting real estate developers and asset managers.
- Use retargeting to nurture interested leads with educational content.
- Email marketing campaigns with case studies to convert leads into clients.
- Thought Leadership & Events:
- Position the client as an industry leader through expert articles, webinars, and partnerships.
- Organize virtual roundtables with real estate investors to discuss market trends.
Stages of the Project:
- Brand Positioning (Month 1-3) – Define key messaging, SEO strategy, and content roadmap.
- Demand Generation (Month 4-6) – Launch paid campaigns, generate leads through inbound content.
- Conversion Optimization (Month 7-12) – Improve lead nurturing, increase sales pipeline efficiency.
Results:
- 40% growth in inbound leads through SEO and content marketing.
- 3X increase in engagement on LinkedIn.
- 100+ enterprise-level leads generated within 6 months.