Project Goal:
Launch an AI-driven wealth management platform that provides automated investment strategies for high-net-worth individuals in the Middle East.
Tasks & Strategy:
- Market Education & Awareness:
- Address skepticism around AI-based investing through thought leadership content.
- Create a video series explaining AI-powered portfolio management.
- Work with financial influencers to promote the platform.
- High-Touch Lead Generation Strategy:
- Develop ultra-personalized email campaigns for private banking clients.
- Implement a gated webinar series to attract and convert high-value leads.
- Leverage targeted PPC campaigns focusing on luxury investors.
- Regulatory Compliance & Trust Building:
- Ensure marketing materials comply with financial regulations in UAE & GCC.
- Highlight transparency, AI auditability, and risk management.
Stages of the Project:
- Strategy Development (Month 1-3) – Research, compliance alignment, content creation.
- Lead Generation (Month 4-6) – Launch targeted ad campaigns, gated content, and webinar series.
- Client Retention & Expansion (Month 7-12) – Optimize lead nurturing, expand into Saudi and Qatari markets.
Results:
2.5X ROI on paid advertising campaigns.
150+ high-net-worth leads generated in the first 3 months.
25% of leads converted into paying clients.